Product in the marketing mix of samsung galaxy samsung has a wide range of products from televisions to washing machines and laptops however, in the present market scenario, a major part is dominated by the smartphone and in that, the samsung galaxy series. Samsung 7ps of marketing places greater emphasis on product element of the marketing mix, compared to other elements such as process, people and physical evidence specifically, with 34 r&d centres worldwide and 53 global production bases, the multinational electronics company attempts to ensure the continuous pipeline of new products with. The product manufactured by samsung that can be seen as a star is the mobile phones and tablets in an effort to deal with the competitive pressure from other mobile phone manufacturers, samsung has invested its resources to expand its market presence. Welcome to the official youtube page for samsung us for technical service across all of our products, please call 1-800-samsung or head to: .
Still, when it comes to video, samsung is probably best known for its “next big thing” campaign, which features ads that skewer apple product culture, particularly the fact that apple devotees wait in line for hours for new products. The marketing mix is a tool that is made up of four unique but interconnected and interdependent variables these are called the 4p’s and are product, price, promotion, and place these four components help determine a clear and effective strategy to bring a product to market each element is. Currently, samsung’s channel efforts is divided by regions and product lines so by consolidating, samsung is making a concerted effort to bring more partners into and expose more opportunities to channel partners. The product mix refers to important decisions related to the product such as quality of product, design of product, packing of product, etc another important thing included in product mix is product assortment.
So the product mix width would be four in my example then samsung offers different types of televisions for example, the lcd tv’s, led tv’s, and plasma tv’s so the product line length is three. All the marketing news, analysis, opinions and ad campaigns from samsung global cmo yh lee believes her background in consumer goods has helped the brand shift its marketing focus from product back to the customer by russell parsons 15 jun 2018 10:29 am. Product line: companies may split their product mix into groups known as product lines a product line is a group of products that are closely related together based on similar characteristics. The typical samsung electronics america senior product marketing manager salary is $132,080 senior product marketing manager salaries at samsung electronics america can range from $127,000 - $140,000. Moving on to the next point, we will talk about 4p’s marketing mix of samsung galaxy s english presenting group 8 the first p is product there is no denying the fact that the galaxy s series from samsung is the most popular android up to date.
In response, samsung will focus on achieving solid earnings by maximizing sales with a flexible product mix and by strengthening product competitiveness looking to 2019, while the memory market may slow down in the first quarter due to seasonal effects, supply and demand dynamics are forecast to stabilize from the second quarter thanks to an. Some firms will sell just one product, whilst others will sell a large number of different products for example samsung's product mix includes mobile phones, netbooks, tablets, televisions, fridges, microwaves, printers and memory cards firms should select their product mix carefully as they will need to generate a profit from each of the. Nike inc’s marketing mix or 4p facilitates the company’s global growth based on high quality products, numerous places for distribution, advertising-focused promotion, and relatively high prices in the global market for athletic footwear, apparel, and equipment.
“the product mix is the full list of all products offered for the sale by the company” thus, product mix means total number of products items offered by the company for example, hmt company produces watches, machines, tractors, plants, tools, and equipment’s, and many other products. Of product marketing mix and service marketing mix generally the product marketing mix consists of product, strategies for marketing mix of 4p’s for competitive advantage the marketing mix by 4p’s is a conjuration and it can only be implemented by marketing managers. The marketing mix, or four ps (product, price, promotion and place) is a tool integral to the development of marketing strategy the specific tactics for the major parameters of the product or service can be defined.
Elizabeth wambui samsung smartphone marketing strategy elizabeth wambui samsung smartphone marketing strategies abstract this thesis research is going to analyze the marketing strategy samsung has used for some of its smartphone devices in the smartphone market the paper will present the marketing mix of samsung smartphone's in. Samsung galaxy is the brand name for a series of smartphones and tablets manufactured and marketed by samsung electronics the entire product line is diverse and each product category caters to a particular demographic profile. Analysis the extended marketing mix product samsung touchphones and smartphones have three levels of product: core (they are communicational and fast computing devices), actual (they are branding stylish, have high quality, great packaging and features), and augmented (they are added with local repair and free upgrade services, the warranty.
A product mix or product portfolio consists of all the product lines and items that a particular seller offers for sell each product line consists of several sub lines a company’s product mix has four important dimensions: 1. A complete understanding and product mix of samsung electronics you just clipped your first slide clipping is a handy way to collect important slides you want to go back to later. Marketing mix mkt421 june 12, 2013 marketing mix this paper is going to discuss the marketing mix, also known as the 4 p’s the 4 p’s are product, place, price, and promotion the 4 p’s are product, place, price, and promotion. Apple inc’s marketing mix (4ps) takes advantage of different product lines, distribution channels, and promotion, while keeping high-end price points for information technology, internet services, and consumer electronics products.